Brand Marketing · Bengaluru

Campaigns, creators & partnerships.

I'm Siya Chugh — a brand marketer who has taken festive campaigns from brief to the street across 10+ Indian cities at Swiggy, onboarded 90+ influencers, and kept 10+ agencies shipping on time.

See my work Preview resume LinkedIn ↗

48 hrsDiwali assets, live in
10+ cities

90+creators across
10+ cities

Worked with

Swiggy

✦

Swish

✦

BasketOption

✦

Uncuter

✦

01 — Impact

The numbers, briefly.

A snapshot of what's been delivered across brand, influencer and on-ground work.

6

National BTL campaigns

Onam, Diwali, New Year, Ramzan, Durga Puja & Food on Train

10⁺

Cities covered

Metros like Mumbai, Delhi and Bengaluru, plus Tier 2 and 3 cities like Patna, Mysuru, Asansol and Ayodhya

90⁺

Influencers managed

From 10K to 500K followers

10⁺

Vendors & agencies

Including Pulpkey, Network18 & Transit

10⁺

Hires made

Editors & social media team

02 — Experience

Where I've made an impact.

Four roles across food-tech, quick commerce, fintech and a creator agency.

Swiggy

Brand Marketing Trainee

Jul 2025 – Apr 2026 · Bengaluru

BTL · Influencer · Agencies

6Major BTL campaigns — Onam, Diwali, New Year, Ramzan, Durga Puja & Food on Train — executed across 10+ cities with seamless multi-region delivery.
90+Influencers (10K–500K followers) onboarded and managed, from briefing to content delivery under tight timelines.
48hTurnaround on Diwali — coordinated 5+ vendors for a multi-city asset rollout.
10+External agencies managed end-to-end across influencer campaigns, BTL production and installation.
DataTracked post-campaign performance and reported to stakeholders to sharpen future rollouts.
Cross-fnWorked with design, operations and regional teams to keep every execution on-brand.

Swish

Copywriter Intern

Jun 2025 – Jul 2025 · Bengaluru

Copy · Seasonal campaigns

75+High-conversion push notifications and marketing copy for digital and BTL assets, tuned for engagement and brand tone.
IdeasHelped ideate and execute seasonal campaigns, including monsoon-focused initiatives.
VoiceBuilt cohesive messaging with design and marketing across online and offline touchpoints.
VendorsCoordinated asset production and offline execution for timely, consistent delivery.

BasketOption

Marketing & Client Engagement Intern

Feb 2025 – Apr 2025 · Bengaluru

Fintech · BD · Research

15+Industries researched to find high-potential insurance segments for market entry.
1,050Outreach touchpoints — 750+ cold emails and 300+ LinkedIn connects to build early partnerships.
10+Client decks prepared, and 5 stakeholder meetings supported for business development.
LaunchDrove brand-awareness initiatives for an early-stage fintech launch across digital channels.

Uncuter

Founder's Office Intern

Feb 2024 – Jan 2025 · Remote

Creators · Hiring · Ops

20+Active projects coordinated, running the founder–client–creator communication pipeline.
10+Roles hired, including creator partnerships for a GeeksforGeeks collaboration.
1K+Daily likes on Uncuter's own Instagram page through organic content.
CreatorsRan influencer outreach with creators (10K–100K followers) for organic brand campaigns.

03 — Selected work

Problem, approach, result.

Case studies and writing — each opens the full piece.

Food on Train campaign cover: a train window with a meal tray

Campaign case study · Swiggy · 2026

Food on Train: selling a new habit through local creators

Drive orders and awareness for Food on Train in cities where most travellers didn't know it existed.

Ran the campaign end to end, from budget and agency selection to localised creator scripts, video QC and tracking.

Creators live across 10+ cities in five states, with a top reel reaching 8.8K shares.

InfluencerRegionalBrand marketing

Read case study

Swiggy 'Light a Diya' Diwali campaign visual

Campaign case study · Swiggy · 2025

Diwali: a pan-India festive rollout in 48 hours

Execute a pan-India festive brand campaign under tight timelines.

Coordinated 5+ vendors across 10+ cities with a 48-hour asset turnaround.

Seamless multi-city rollout with brand-aligned execution in every region.

BTLBrand marketing

Read case study

Food delivery app illustration

Brand analysis · Medium

From Foodie Bay to Zomato

How did a restaurant-menu site become India's food-tech leader?

Deep research into brand strategy, positioning pivots and growth levers.

A published analysis of brand identity, strategy shifts and competitive moats.

Brand strategyFood tech

Family under an umbrella illustration

Blog series · BasketOption.insure

Why India is underinsured

Raise awareness of insurance gaps in India's underinsured market.

Researched trends and regulation; wrote SEO-optimised blog content.

A multi-part series driving organic traffic and brand credibility.

ContentInsurance

04 — Skills

What I bring to the table.

01

Brand marketing

BTL campaigns & brand strategy

02

Influencer management

Onboarding, briefs & delivery

03

Market research

Industry analysis & segmentation

04

Outreach

Cold email & LinkedIn prospecting

05

Analytics

Campaign tracking & reporting

06

Content creation

Decks, creatives & copy

07

Stakeholder management

Presentations & coordination

08

Performance analysis

Data-driven optimisation

Toolkit

Tools I work with

Google SheetsCanvaPowerPointMeta AdsClaude

05 — Kind words

From the teams I've worked with.

Once a task was assigned, I never had to worry about follow-ups. She worked with the mindset that it was her own brand, and that made all the difference.

Deboleena Sanyal LBrand Marketing, Swiggy · Managed Siya directly

She consistently took ownership of the operational heavy lifting. She was dependable, proactive, and always focused on finding solutions that made life easier for everyone around her.

Aashna RajaBrand Marketing, Swiggy · Siya's skip-level manager at Swiggy

What truly stands out is her genuine willingness to support and uplift those around her.

Goyam JainIntern, Swiggy · Worked with Siya

Read the full recommendations on LinkedIn ↗

06 — About

Hi, I'm Siya — I like the part of marketing where a plan becomes something people can actually see, touch and share.

I've spent close to two years running BTL campaigns, managing influencer rollouts and keeping brand execution consistent across regions — most recently at Swiggy. Before that I wrote copy at Swish, did market research and outreach for a fintech launch, and ran creator ops in a founder's office.

Education

Jain University
BMS, International Marketing · 2022–2025
8.1SGPA

Beyond work

Off the clock, I'm…

A home-cooked plate with pav and salad — cooking

Snowy pine forest in the mountains — travelling

Two hand-made chunky crochet bags — crocheting

07 — Contact

Hiring for brand, creator or partnerships? I'm open to full-time roles.

chughsiya15@gmail.com ↗

LinkedInSiya Chugh ↗ Phone+91 90217 09965 Instagram@siyachugh15 ↗ Medium@chughsiya15 ↗